BlueFocus

The company offers integrated marketing services covering brand management, consumer management, digital marketing, social marketing, mobile marketing, performance evaluation, advertising placement, customer relationship management, e-commerce, and strategy consulting.

BlueFocus - Marketing Powered by AI

BlueFocus generates over half a million AI-produced videos annually while achieving nearly RMB70 billion in revenue. CEO Fei Pan emphasizes balancing operational efficiency with high-quality, artisanal output. The company leverages AI to streamline production without compromising creative depth.

May 2026Campaign AsiaNews article

BlueFocus CEO Fei Pan positions AI as a core driver of the company’s transformation, reshaping its marketing strategy beyond efficiency gains. The company integrates AI to redefine its business identity and operational approach. This shift reflects a broader industry trend toward AI-centric innovation in marketing.

Apr 2026PR NewswireNews article

BlueFocus reports **RMB 60.797 billion in 2024 revenue**, a **15.55% year-on-year increase**, as CEO Fei Pan outlines ambitions to expand as a global AI-driven marketing technology provider. The company leverages AI to enhance digital marketing solutions for enterprises. Leadership emphasizes scaling operations beyond Asia to compete internationally.

May 2025Antara NewsNews article

BlueFocus reports record revenue of **RMB 60.797 billion** in 2024, a **15.55% year-on-year increase**, becoming the first Chinese marketing firm to exceed RMB 60 billion. The company positions itself as a leader in AI-driven marketing transformation under CEO Fei Pan’s strategy. Growth highlights its expanding influence in China’s marketing and communications sector.

Apr 2025MarTechEdgeNews article