Bob W

Red buses, black cabs and a royal palace. London is a worldwide icon—but it has a local side. Bob W knows the best places in London to be.

As part of Bob's Inner Circle reward programe, customers can enjoy instantly available rewards such as 5% off on every stay and collectable perks.

Bob W has appointed two new roles to strengthen its presence in Southern Europe and redefine hospitality across the continent.

31 October 2025 – Helsinki, Finland – Tech-powered hospitality operator Bob W has secured a 80-unit serviced apartment building in a central location in the city of Porto, marking its first signing in Portugal and a key milestone in the company’s Iberian growth strategy.

Bob W has leased a 7,500 sq m former police station in Copenhagen’s Meatpacking District, in partnership with Nordic real estate investor Slättö.

Bob W has appointed Hervé Deligny as Chief Financial Officer, bringing over 25 years of hospitality, real estate, and finance experience to support its growth in Europe.

Bob W is expanding in London with three new properties, increasing its total to 13 in the city.

Bob W has signed a long-term lease for a 67-unit serviced apartment building in Vienna, its first property in Austria, with developer Peter Pilz & Partner Projektentwicklungs GmbH.

Bob W tracks and offsets 100% of guest stay emissions while aiming to reduce its environmental footprint.

Bob W offers fully equipped short-stay apartments in handpicked neighborhoods for business or leisure trips, emphasizing sustainable travel.

Berlin doesn’t just wear its history — it graffitis it, DJs it, and dishes it up with late-night falafel. Mitte is the city’s beating heart, where Prussian palaces, Cold War concrete, and rooftop bars share the same postcode.

Bob W notes Munich’s Isar River as a central part of local life, with families swimming in its waters during summer.

Dubbed the ‘City of Good Thoughts’, Tartu might have a rich history, but its students keep it young at heart.

Bob W provides flexible stays with kitchens and washing machines, designed for travelers with varying routines.

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This page has information on the city tax which may be applied to bookings depending on the city that is booked

Membership in the Inner Circle Programme is free and cardless, and available to any individual who:

Tech-powered hospitality operator Bob W secures its first property in Malta by leasing an aparthotel in Gżira from Ciantar Group. The facility is scheduled to open in the third quarter of 2028, marking the company’s expansion into the Mediterranean market.

Nov 2026Serviced Apartment NewsNews article

Bob W and OCIM have established a £400 million joint venture. The partnership aims to expand their combined presence in the serviced apartment sector. Details on the collaboration’s specific focus areas or projects remain undisclosed at this stage.

Jul 2024Serviced Apartment NewsNews article

Bob W raises €40 million in Series B funding to expand its operations across Europe. The company, co-founded by Sebastian Emberger and Niko Karstikko, uses the capital to scale its business model. Bob W operates in the hospitality sector, focusing on modern, affordable lodging solutions.

Feb 2024Hotel News ResourceNews article

Bob W secures €40 million in Series B funding, following its prior €22.5 million total raise. The company expands its financial backing to support growth and operations.

Feb 2024TravolutionNews article