Bobbie, founded in 2018 by Laura Modi and Sarah Hardy, is a San Francisco-based company dedicated to providing European-style organic infant formula that meets U.S. FDA nutritional requirements. As the only female-founded and mom-led infant formula company in the U.S., Bobbie aims to offer high-quality, organic nutrition for infants. Their product line includes organic infant formula and supplements, catering to parents seeking healthier feeding options for their babies.
Notable figures associated with Bobbie include co-founders Laura Modi, a former Airbnb executive, and Sarah Hardy. The company has garnered significant attention and demand, reflecting its impact on the infant nutrition market. Bobbie's achievements include establishing a strong market presence and addressing a critical need for organic infant formula in the U.S., thereby positively influencing the standards and choices available to new parents.