Bosideng

Bosideng’s 2022 summer sun protection jackets feature urban camping, sunny weather, travel, classic business, and high-end fashion styles.

Bosideng’s Dengfeng sports series down jackets include outdoor, extreme cold, and skiing styles.

Bosideng’s reimagined classic down jackets include puff pastry, extreme cold, outdoor, and skiing series.

Bosideng’s windcoat down jackets blend English classic style with 45 years of innovation, combining down jacket warmth with tailored windcoat elegance.

Bosideng, a leading Chinese down garment manufacturer, introduces award-winning sustainable fabric and product innovations. The company invests in research to advance performance and sustainability in the industry. These developments highlight Bosideng’s commitment to pushing boundaries in eco-friendly outdoor apparel solutions.

Jan 2023ISPONews article

Bosideng leads global down jacket sales, surpassing competitors in international markets. The Chinese brand targets young consumers with its down jacket offerings, gaining strong market traction. Euromonitor International confirms Bosideng’s top ranking in this category.

Sep 2021WWDNews article

Bosideng, the Chinese fashion retailer, is pursuing international growth under CEO Gao Dekang. The company aims to strengthen its presence beyond domestic markets, leveraging its established position in China’s luxury and contemporary apparel sectors. Bosideng operates a mix of direct-to-consumer and wholesale channels, targeting both local and global customers.

Jan 2020VogueNews article

Bosideng, China’s leading down jacket brand for 43 years, presents its first runway show at Milan Fashion Week. The event features supermodel Kendall Jenner and attracts high-profile attendees, highlighting the brand’s global expansion. The show underscores Bosideng’s push to establish Chinese fashion brands on an international platform.

Sep 2019PR NewswireNews article