Branch
Branch provides mobile attribution and deep linking for brands measuring acquisition and engagement across channels.
Founded
2014Branch provides mobile attribution and deep linking for brands measuring acquisition and engagement across channels.
Branch offers campaign measurement and deep linking within one mobile-marketing platform. Performance combines paid-media cost and conversion data in a deduplicated view, while Engagement routes users from web, email, social, and QR-code links into relevant app content.
The Performance page describes certified integrations with major self-attributing ad networks and support for Apple's SKAdNetwork. These capabilities give mobile teams a way to compare campaign outcomes and maintain app journeys while using existing advertising and analytics systems.
Source: branch.io
Mobile marketers must measure campaigns across paid networks, app installs, and owned channels while adapting to platform privacy controls. Branch's current Performance materials address those operating conditions with first-party attribution, SKAdNetwork support, fraud protection, and campaign data exports.
The company names 9Now, Shipt, and Pepperfry as Performance customers. Its Engagement tools address the related task of moving users from email, web, social, and QR-code touchpoints into app content, linking its current products to both campaign measurement and customer journeys.
Source: branch.io
Branch Performance measures paid mobile campaigns using cost, click, install, reengagement, and revenue signals across networks and devices. It combines attribution, fraud controls, data exports, and partner integrations for teams assessing the results of mobile ad spending.
Branch Engagement links audiences from web pages, emails, social posts, and QR codes to relevant app content, including after installation. The two product areas connect acquisition measurement with owned-channel routing and engagement analysis for enterprise mobile marketers.
Source: branch.io