Braze

The page describes integrating KakaoTalk into cross-channel marketing strategies with Braze.

The page describes LINE as a channel for reaching mobile-first customers in Japan, Thailand, Taiwan, Indonesia, and other parts of Asia.

Braze is a customer engagement platform for unifying data, personalizing journeys, and optimizing campaigns with AI-powered insights.

BrazeAI Agents automate tasks, adapt in real time, and support engagement across channels.

Thought leadership and key insights from customer engagement experts at Braze.

Braze City x City London is a two-hour livestream.

The Braze In-Product Messaging Inspiration Guide presents campaign ideas for increasing opt-ins, retention, and repeat purchases.

Braze Platform Editions are designed to support customers from their first campaign to engagement at global scale.

Power customer-centric interactions between consumers and brands in real-time.

Salesforce acquires Braze for **$5.66 billion** to integrate its customer data platform into Marketing Cloud. Braze’s cloud-based system aggregates customer records from over **190 connectors**, standardizes data via user scripts, and segments users by behavior (e.g., smartphone buyers). Its **BrazeAI** automates personalized campaigns—emails, SMS, and app messages—while **Agentic Standards** enforces guardrails like ad frequency. The deal follows Braze’s **26% YoY revenue growth** (Q2 2027: **$227.2M**) and quadrupled adjusted operating income. Salesforce aims to enhance cross-channel personalization with Braze’s AI-driven workflows.

Oct 2026SiliconANGLENews article

Salesforce acquires customer engagement platform Braze in a $5.66 billion cash deal, offering $47.50 per Braze share. The transaction targets a 2028 close and follows Braze’s AI-driven marketing tools for customer data and messaging. Braze’s stock surged over 50% post-announcement, reflecting investor optimism. The move aims to integrate Braze’s technology with Salesforce’s platform to enhance marketer-customer relationships globally.

Oct 2026CNBC TechNews article

Salesforce is acquiring Braze, an AI-driven marketing platform, in a deal valued at nearly **$5.7 billion**. The acquisition targets Braze’s customer engagement tools, which integrate AI to personalize marketing campaigns. Salesforce aims to strengthen its cloud-based customer relationship management (CRM) ecosystem with Braze’s technology.

Oct 2026Bloomberg TechNews article

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