Breedr
Breedr is a precision livestock platform tracking individual cattle across the beef supply chain.
Operating headquarters
Austin, TX, USFounded
2018Breedr is a precision livestock platform tracking individual cattle across the beef supply chain.
Breedr pairs individual-animal lifetime records with a trading marketplace, so the same data used for management can price and move cattle. That full-circle model differentiates it from recordkeeping-only livestock apps and from auction platforms that lack continuous on-farm data.
Its network approach across producers, packers, and retailers aims to compound genetic and performance gains each cycle, supporting exclusive pricing grids and calf buy-back programs that reward consistency.
Source: breedr.co
U.S. and European cattle herds have faced multi-decade lows while demand for beef remains strong, raising pressure on producers to extract more value per animal. Industry commentary around Breedr's Series B highlights digitizing paper-based herd management as a response to higher production costs and tighter supply.
Expansion capital is directed at growing teams and coverage across the United States, Australia, and New Zealand, where precision livestock tools and verified supply-chain records are becoming more important to finance, marketing, and carbon accounting.
Source: agfundernews.com
Breedr offers cattle management software that tracks individual animals from conception to carcass, capturing genetics, weights, health, and management choices. Producers use the mobile and desktop app to collaborate across seedstock, cow-calf, nursery, feedyard, packer, and retailer stages of the beef supply chain.
The platform also supports marketplace trading and premium program participation so animals carry a lifetime performance record into sale negotiations, with claimed improvements in feed conversion and carcass quality among partner herds.
Source: breedr.co