BuiltWith
BuiltWith tracks website technology adoption for sales, marketing, and research teams.
Operating headquarters
Sydney, NSW, AUFounded
2007BuiltWith tracks website technology adoption for sales, marketing, and research teams.
BuiltWith collects its technology data entirely in-house rather than reselling third-party feeds, and it runs its own crawler fleet on a continuous indexing cycle. The company tests that coverage against a domain only it controls, publicly asserting that competing indexes do not detect the site.
Its catalogue spans a very large technology taxonomy plus decades of adoption history, which supports technology churn and market-share reporting that narrower profilers cannot produce. Access is packaged as subscription reporting with exportable lists, CRM integrations, and developer APIs rather than one-off lookups.
Source: builtwith.com
Demand for technology-adoption intelligence is being reinforced by AI and agent workflows that need verifiable, structured evidence about what companies actually run. BuiltWith positions its data as a grounding layer for enrichment, retrieval, and automated research rather than as a standalone dashboard.
The company reports continuous crawling across a large share of registered domains, and its recent releases have moved toward real-time feeds, AI-readiness scoring, and machine-readable interfaces. That direction keeps a long-running adoption dataset relevant as buying-signal tooling shifts toward automated consumption.
Source: builtwith.com
Individual site lookups are free, and paid access is sold as monthly or annual subscription tiers rather than per-report. The published plans page separates a Basic tier for fixed-scope requirements, a Pro tier marketed as the most popular, and a Team tier that adds unlimited logins.
An enterprise tier above Team is offered alongside the dashboard plans, and API credit packs and dataset delivery are priced separately from subscriptions. Plans can be cancelled at any time, and every paid tier includes exportable reports and CRM integrations.
Source: builtwith.com
BuiltWith profiles the technology stack of hundreds of millions of domains. A lookup returns the analytics, advertising, hosting, content management, commerce, and payment technologies detected on a site, together with adoption history for each technology.
Paid subscriptions add extended history, exportable lists, spend and revenue attributes, competitor comparison reporting, and connections to common CRM and marketing platforms. The same data is delivered through REST APIs, a Model Context Protocol server, browser extensions, and bulk dataset feeds.
Source: builtwith.com