Buzzient, Inc. was founded with the core mission of enhancing business communications through the integration of social media into existing customer relationship management (CRM) systems. The company's vision is to empower organizations to leverage social media for improved customer service and lead generation. Buzzient offers products that enable seamless embedding of social content and engagement within enterprise applications like Siebel, CRM On Demand, and Salesforce.com. Their market focus includes computer manufacturers, financial companies, educational institutions, airlines, and other software developers.
Notable affiliated individuals and investors include industry experts and venture capitalists who have supported Buzzient's growth. Key achievements for Buzzient include successful integrations with major CRM platforms and the development of a robust Social API that allows for custom integrations. The overall impact of Buzzient's solutions is seen in enhanced customer service capabilities and increased operational efficiency for its clients, making social media a strategic asset in their business operations.