BYOMA pairs clinically proven, dermatologist-approved barrier-first formulas with an accessible masstige price point. The brand cites more than 109 clinical trials and 130,000 skin measurements underpinning its proprietary Tri-Ceramide Complex technology, and an education-led community of over two million members.
Hero products drive repeat purchase: the Moisturizing Gel Cream and the Hydrating Milky Toner rank among the brand's fastest-moving products in the US, with the milky toner cited as America's top-selling product in its category. Launch-era TikTok community building produced a 28.3% repurchase rate, roughly double the category average, and the brand reported 44% year-over-year sales growth in 2025.
Source: newswire.ca
Under Bansk Group ownership, BYOMA is executing a global expansion phase. The brand entered Sephora Canada in 140 doors and online in March 2026, debuted its first television commercial built around the Bio-Collagen Radiance Facial Mask in February 2026, and made its first C-suite hire with Global President and Chief Brand Officer Tara Loftis in January 2026.
Company communications frame the next chapter around clinical credibility, global expansion, and long-term brand building, following 44% sales growth in 2025. Distribution runs through Sephora, Target, Ulta, Boots, and other specialty and mass retailers across North America, the UK, Europe, and the Middle East, alongside the direct-to-consumer storefront.
Source: prnewswire.com
BYOMA runs a masstige, accessible-price strategy. Launch pricing in February 2022 was $12-$16 at Target, and the brand positions prestige-quality, clinically tested formulas at mass-accessible prices as a core part of its identity.
The direct-to-consumer storefront lists core items at roughly $12.99-$18.99 USD with multi-buy incentives such as 25% off orders of four or more products. Retail pricing is set per market through distribution partners, with Canadian examples of $22 CAD for the Gel Cream, $19 CAD for the milky toner, and $25 CAD for the Bio-Collagen Radiance Facial Mask at Sephora Canada.
Source: glossy.co
