Good Sam is the largest RV-specific membership organization in North America, with over two million members providing network scale that no other RV-focused program can match. Its exclusive integration with Camping World retail stores, the largest RV dealership chain in the U.S., creates a distribution and cross-selling advantage unavailable to standalone membership programs.

The breadth of bundled services -- roadside assistance, insurance, campground discounts, fuel savings, and a rewards credit card -- creates switching costs and retention that single-service competitors like AAA cannot replicate for the RV audience. The affiliated campground network of over 2,000 locations gives members tangible, frequent-use value that reinforces membership renewal.

Good Sam Club was founded in 1966 by a group of RV owners who organized on a California highway after helping one another with breakdowns, establishing the mutual-aid ethos that defines the brand today. The club grew into a national organization through a magazine, rallies, and campground partnerships before being acquired by Camping World Holdings.

Under Camping World Holdings (NYSE: CWH), Good Sam expanded its services well beyond roadside assistance to encompass RV insurance, extended service plans, emergency medical evacuation coverage, and a rewards credit card. By 2025 Good Sam served over two million members across the United States and Canada as the largest RV lifestyle organization in the world.

The RV ownership and lifestyle services market benefits from the same tailwinds driving RV sales growth: aging baby boomers with disposable income, younger outdoor enthusiasts, and a post-pandemic shift toward domestic travel. Industry data suggests continued expansion of the total addressable market as first-time RV buyers seek membership programs to support their new lifestyle.

Competition in RV membership is fragmented, with Good Sam facing partial overlap from AAA on roadside assistance, KOA on campground networks, and Escapees on community and advocacy. The shift toward bundled digital membership models and app-based services represents both an opportunity for Good Sam to modernize the member experience and a threat if leaner digital competitors better serve younger RV buyers.

Good Sam membership provides RV owners a comprehensive suite of travel and ownership services anchored by 24/7 roadside assistance covering towing, tire service, fuel delivery, lockout service, and battery jump-starts for RVs and towed vehicles. Members also receive campground discounts at over 2,000 affiliated locations and exclusive pricing at all Camping World retail stores.

The platform extends into financial products including RV insurance underwritten by leading carriers, extended vehicle service plans, TravelAssist emergency medical evacuation coverage, and the Good Sam Rewards Visa credit card. Membership tiers allow members to bundle services and maximize savings across the full RV ownership experience.