Candid Founders

The company offers a 44-page digital guide with advice on wholesale email newsletters for Faire, including 20 of its own Faire emails.

The book offers strategies, case studies, and advice for product brands selling wholesale on Faire. It is from the founders of Candid Founders.

The company offers a template for bulk editing Faire listings.

The page compares managing Faire with its built-in tools and hiring a specialist agency, noting that the choice depends on a brand’s stage, resources, revenue, and ambition.

The page compares types of providers that brands can consider for growing on Faire.

The page explains how SEO on Faire differs from Google SEO and general ecommerce optimization, including how retailers search and how ranking changes can affect conversion.

The page describes risks of poorly handled wholesale lead generation on Faire and says it can help build retailer relationships and repeat business when done properly.

The company provides retailer outreach, Faire SEO optimization, emails, and messages to help brands convert retailers and encourage repeat business.

A comparison of Faire account management providers that names Candid Founders as a Faire-specialist agency alongside Parker-Lambert and Brand Caffeine.

Aug 2026GetOpener BlogNews article

Candid Founders says founder-led Faire specialists bring experience operating their own product brands on the wholesale marketplace. The text does not provide further details about their services or results.

Jun 2026Candid Founders BlogNews article

Candid Founders compares specialist Faire growth agencies with general marketplace agencies and freelancers. The guide explains how founder-led Faire specialists differ from generalist providers.

Jan 2026Candid Founders BlogNews article

Andrew Kemp, managing director at Candid Founders, shares ten practical tips for brands looking to boost sales on the Faire wholesale marketplace.

Jan 2025eCommerce Tech BlogNews article