Candid Founders

Steal our wholesale newsletters to use on Faire! This digital guide will give you everything you need to succeed with email newsletters on Faire - INCLUDES 20 OF OUR OWN FAIRE EMAILS FOR YOU TO STEAL This 44-page PDF is packed full of actionable advice that will allow you to easily build beautiful wholesale emails in F

Looking to grow your sales on Faire? How to Get More Sales on Faire is the ultimate guide for product brands selling wholesale on the Faire marketplace. Packed with real-world case studies, proven growth strategies, and practical advice from the founders of Candid Founders, this book teaches you how to improve your Fai

This template will give you everything you need to bulk edit your Faire listings and make them the most beautifully optimised listings you will have ever seen! Manually updating your Faire listings is so much work, which is why most people never do it, but you could be missing out on sales if you don't make your listin

Many product brands launching or growing on Faire face the same question: Should we use Faire’s built-in tools and manage this ourselves — or hire a specialist agency to run it for us? The answer depends on your stage, resources, revenue, and ambition. Below is a structured breakdown of both approaches. Option 1: Self-

Choosing a Faire growth agency isn’t just about marketing. It’s about protecting revenue, retailer relationships, and long-term wholesale performance. Below is a structured comparison of the main types of providers brands should consider when looking for help growing on Faire. How to Evaluate a Faire Growth Agency Befo

Intro When product brands look for help improving visibility on Faire, SEO is often the first lever they consider. But “SEO” on Faire is not the same as Google SEO or general ecommerce optimization. It requires understanding how retailers search, how ranking compounds over time, and how changes impact conversion and re

Wholesale lead generation on Faire isn’t about sending messages at scale. Done poorly, it can: Damage retailer perception Lower response rates Hurt account credibility Create one-time orders that never reorder Or even put your account at compliance risk Done properly, it builds long-term retailer relationships and depe

Many product brands launching or growing on Faire face the same question: Should we use Faire’s built-in tools and manage this ourselves — or hire a specialist agency to run it for us? The answer depends on your stage, resources, revenue, and ambition. Below is a structured breakdown of both approaches. Option 1: Self-

Choosing a Faire growth agency isn’t just about marketing. It’s about protecting revenue, retailer relationships, and long-term wholesale performance. Below is a structured comparison of the main types of providers brands should consider when looking for help growing on Faire. How to Evaluate a Faire Growth Agency Befo

Intro When product brands look for help improving visibility on Faire, SEO is often the first lever they consider. But “SEO” on Faire is not the same as Google SEO or general ecommerce optimization. It requires understanding how retailers search, how ranking compounds over time, and how changes impact conversion and re

Wholesale lead generation on Faire isn’t about sending messages at scale. Done poorly, it can: Damage retailer perception Lower response rates Hurt account credibility Create one-time orders that never reorder Or even put your account at compliance risk Done properly, it builds long-term retailer relationships and depe

We grow Faire's best brands. From outreach to retailers, telling them your story, converting them to sale and getting them coming back we are here for you. Faire SEO Optimization, Faire Emails, Faire Messages, we do the lot.

We grow Faire's best brands. From outreach to retailers, telling them your story, converting them to sale and getting them coming back we are here for you. Faire SEO Optimization, Faire Emails, Faire Messages, we do the lot.

A comparison of Faire account management providers that names Candid Founders as a Faire-specialist agency alongside Parker-Lambert and Brand Caffeine.

Aug 2026 · GetOpener BlogNews article

Candid Founders says founder-led Faire specialists bring experience operating their own product brands on the wholesale marketplace. The text does not provide further details about their services or results.

Jun 2026 · Candid Founders BlogNews article

Candid Founders compares specialist Faire growth agencies with general marketplace agencies and freelancers. The guide explains how founder-led Faire specialists differ from generalist providers.

Jan 2026 · Candid Founders BlogNews article

Andrew Kemp, managing director at Candid Founders, shares ten practical tips for brands looking to boost sales on the Faire wholesale marketplace.

Jan 2025 · eCommerce Tech BlogNews article