AARP reports that gift-card exchange company Cardpool.com is shutting down after thousands of consumer complaints. A company official cites a pandemic-driven collapse in revenue and losses from fraud involving purchases made with stolen credit cards as reasons for the closure.
Cardpool introduces a Marketplace option that lets sellers list pre-owned gift cards at prices they set themselves. The listings appear alongside Cardpool’s direct purchase offers, giving customers another way to monetize unused gift cards.
Cardpool launched a redesigned website for buying and selling gift cards. The Blackhawk Network-owned exchange added personalized recommendations and a Swift Buy tool that lets shoppers assemble purchases from multiple cards to reach a target spend.
Blackhawk Network acquires gift card exchange Cardpool. Cardpool remains headquartered in San Francisco and continues operating its marketplace for buying, selling, and trading gift cards.
