Casa Mineira
Casa Mineira, a real-estate brokerage in Belo Horizonte, lists homes for sale and rent to people seeking a home.
- Acquired Subsidiary
- Belo Horizonte, MG, BRBrazil
Casa Mineira, a real-estate brokerage in Belo Horizonte, lists homes for sale and rent to people seeking a home.
Which advantages over its rivals hold up, and why are they hard to copy?
Casa Mineira's advantage is its local brokerage knowledge, tradition in the sector, and partner-agent network. QuintoAndar bet on combining those qualities with its own technology and innovation when it acquired Casa Mineira, the largest real estate brokerage in Belo Horizonte, after two years of partnership.
Casa Mineira has 250 employees and 450 partner real estate agents. Portal Casa Mineira lists over 500 new properties weekly, and two new sale or rental contracts close each hour.
Casa Mineira Por QuintoAndar began operating across more than 150 neighborhoods in the metropolitan region, including Pampulha and the city of Contagem.
What could change its growth trajectory, and what would confirm it?
Casa Mineira's rapid expansion, which grew more than 50% annually over the previous two years through its rental partnership with QuintoAndar and its expansion into buy and sell, forms the foundation for its planned investment of more than R$ 10 million in development and marketing to support both access and transaction efficiency.
Casa Mineira Por QuintoAndar began operating in more than 150 neighborhoods of the metropolitan region, including Pampulha and the city of Contagem. More than 500 new properties are added to Portal Casa Mineira each week, and two new sale or rental contracts close per hour.
Loft says it will deliver leads generated on its platform to brokerages, which can list properties for free and receive up to 90% of commissions.
What does the product do for its buyer, and how is it delivered?
Casa Mineira's listing service serves individual property owners alongside professional brokerages, real estate agents, and builders, drawing on the combined reach of Imovelweb and QuintoAndar so that more property owners can publish listings.
The service lists apartments and houses, both for sale and for rent, across Brazil. The Portal Casa Mineira marketplace holds listings from more than a thousand brokerages across the country.