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CastMetrics
AddedFeb 19, 2024
UpdatedJun 18, 2026
CastMetrics

CastMetrics

Portland-based CastMetrics is a software company offering marketing and analytics solutions.

HQ
Portland, OR, US
Founded
2017
Overview
Compare
Fundraising
Employees
Website

Founded in Portland, Oregon, CastMetrics is a software company dedicated to revolutionizing marketing and analytics. Their core mission is to provide brands and sports teams with precise, data-driven insights into consumer spending, thereby enhancing the effectiveness of partnership investments. CastMetrics offers a unique platform that leverages anonymized debit and credit card spending data from 125 million cardholders to measure real ROI and uncover revenue potential. Their services are particularly focused on helping clients make smarter investment decisions in sports partnerships.

Notable figures affiliated with CastMetrics include industry experts in marketing analytics and data science, though specific names are not publicly highlighted. The company has achieved significant milestones, such as quantifying consumer spending data amounting to $0.2 trillion. This capability has positioned CastMetrics as a pivotal player in transforming how brands and sports teams evaluate and optimize their partnership strategies. Their impact is evident in the shift from traditional "top of funnel" metrics to concrete financial outcomes, driving more informed and effective marketing investments.

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CastMetrics - Quick Facts

Who are CastMetrics' competitors?

Companies similar to CastMetrics include Launchmetrics, Revealytics, Comscore and Crave Metrics.

When was CastMetrics founded?

CastMetrics was founded in 2017.

Where is CastMetrics' headquarters located?

CastMetrics' headquarters is located in Portland, OR, US.

When was CastMetrics' last funding round?

CastMetrics' most recent funding round was for $120k (USD) in May 2023.

How much has CastMetrics raised to-date?

As of May 4, 2023, CastMetrics has raised a total of $120k (USD).

How many employees does CastMetrics have?

CastMetrics has 6 employees as of Feb 4, 2024.

CastMetrics - Classification

Ownership
  • Private
  • Venture Capital
Technology
  • Analytics
  • Data
Geographic Exposure
  • Americas
Model
  • Platform
Revenue
  • Recurring
  • Software
  • Transactional
Customer
  • Enterprise
Main Product
  • Marketing Analytics
Tags
  • Data
  • SaaS
NAICS
  • 513200Software Publishers
  • 510000Information
  • 513000Publishing Industries
  • 513210Software Publishers
SIC
  • 7300Business Services
  • 7370Computer Programming, Data Processing, And Other Computer Related
  • 7372Prepackaged Software