CastMetrics
Portland-based CastMetrics is a software company offering marketing and analytics solutions.
Founded
2017Portland-based CastMetrics is a software company offering marketing and analytics solutions.
Founded in Portland, Oregon, CastMetrics is a software company dedicated to revolutionizing marketing and analytics. Their core mission is to provide brands and sports teams with precise, data-driven insights into consumer spending, thereby enhancing the effectiveness of partnership investments. CastMetrics offers a unique platform that leverages anonymized debit and credit card spending data from 125 million cardholders to measure real ROI and uncover revenue potential. Their services are particularly focused on helping clients make smarter investment decisions in sports partnerships.
Notable figures affiliated with CastMetrics include industry experts in marketing analytics and data science, though specific names are not publicly highlighted. The company has achieved significant milestones, such as quantifying consumer spending data amounting to $0.2 trillion. This capability has positioned CastMetrics as a pivotal player in transforming how brands and sports teams evaluate and optimize their partnership strategies. Their impact is evident in the shift from traditional "top of funnel" metrics to concrete financial outcomes, driving more informed and effective marketing investments.
Companies similar to CastMetrics include Launchmetrics, Revealytics, Comscore and Crave Metrics.
CastMetrics was founded in 2017.
CastMetrics' headquarters is located in Portland, OR, US.
CastMetrics' most recent funding round was for $120k (USD) in May 2023.
As of May 4, 2023, CastMetrics has raised a total of $120k (USD).
CastMetrics has 6 employees as of Feb 4, 2024.
Comscore
comscore.com
