Recast

Recast, founded with the mission to eliminate wasted advertising budgets, leverages advanced probabilistic computation and causal inference to provide a fully-automated media measurement platform. The company's AI-powered platform is designed to optimize marketing performance by accurately measuring the true impact of marketing efforts in real-time. Recast focuses on helping diverse industries, including pharmaceuticals, self-storage, and direct-to-consumer brands, to continuously measure incrementality, build powerful forecasts, and optimize their media mix on a weekly basis.

Recast has garnered trust from some of the world's leading marketing teams, managing over a billion dollars in annual marketing spend. The company's notable achievements include developing the most statistically rigorous media mix model in the industry, which has significantly improved ROI and incrementality for its clients. By transforming complex marketing activities into a unified view of performance, Recast has made a substantial impact on how businesses approach and optimize their marketing strategies.