Cheddar promotes its consumer app through the prospect of instant cashback at participating UK retailers. Its homepage presents free signup and app-store availability alongside examples of everyday purchases that can generate rewards.
The website highlights retailer coverage and published app-store ratings as reasons to try the service. Its savings message centres on buying gift cards, receiving cashback immediately and redeeming purchases in-store or online.
Cheddar describes its app as free to use, with no subscriptions, transaction fees, withdrawal fees or hidden costs. Users can withdraw their cashback balance to a bank account once it reaches £5.
Cashback is credited to the in-app balance when a participating retailer's gift card is purchased. Users then redeem that gift card in-store or online rather than paying a subscription for access to the app.
Cheddar's platform supports direct bank payments, cashback rewards linked to purchases and gift cards, and consolidated views of transactions and balances from connected accounts.
Its consumer app focuses on instant savings: users buy retailer gift cards, receive cashback immediately, use the gift card in-store or online, and cash out to a bank account from £5.
