Name: Citi Credit Cards
Brand: Citi

Citi Credit Cards is Citi's portfolio of consumer credit cards, including rewards, cash back, balance transfer and travel-oriented cards. The portfolio gives customers revolving credit and card-linked benefits under the Citi brand.

It competes with large issuer card portfolios from national banks that use rewards, partner benefits, introductory offers and digital servicing to acquire and retain cardholders.

Direct Competitors

Include Transitive Competitors

Attribute	Citi Credit Cards	American Express Credit Cards	Aspire Mastercard	Bank of America Credit Cards	Chase Credit Cards	Consumer Credit Cards	Fortiva Mastercard	Imagine Visa	Wells Fargo Credit Cards
Provider	Citi citi.comPublic company	American Express americanexpress.comPublic company	Atlanticus atlanticus.comRaised $150MCompany	Bank of America bankofamerica.comPublic company	JPMorgan Chase jpmorganchase.comPublic company	Capital One Financial capitalone.comRaised $954MCompany	Atlanticus atlanticus.comRaised $150MCompany	Atlanticus atlanticus.comRaised $150MCompany	Wells Fargo wellsfargo.comPublic company
Founded	1812	1850	1996	1904	1799	1988	1996	1996	1852
Sells To	Enterprises, Individuals	B2B, B2C	—	Enterprises, Individuals	Enterprises, Individuals	Individuals	—	—	Enterprises, Individuals
Pricing Model	Fees, Transactional Commission	Transaction Fees	—	Fees, Transactional Commission	Fees, Transactional Commission	—	—	—	Fees, Transactional Commission
Ownership	Public	Public	—	Public	Public	—	—	—	Public