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AddedJul 4, 2026
UpdatedJul 6, 2026
Clay — GTM Data & Workflow Platform

Clay — GTM Data & Workflow Platform

ProductCurrently Offered

GTM engineering platform that combines a data marketplace, AI agents, and workflow orchestration to research, enrich, and activate accounts.

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Overview

Clay is a go-to-market engineering platform used by sales, marketing, and operations teams to build data-driven outbound, inbound, and account-research workflows. It provides a marketplace of 200+ data providers, AI research agents called Claygents, waterfall enrichment, intent signals, and native CRM and ad-platform integrations.

Teams use Clay to centralize first- and third-party data, automate account research, score and route leads, personalize messaging, and orchestrate multi-channel plays from one interface.

Clay — GTM Data & Workflow Platform - Classification

Industry
  • Sales Software

Direct Competitors

  • The Hog

    The Hog logo

    The Hog — Web Intelligence API

    thehog.ai

AttributeClay — GTM Data & Workflow PlatformThe Hog — Web Intelligence API
ProviderClay$125k raised · SeedThe Hogthehog.aiPre-Seed
Founded20212025
Sells ToEnterprise, Small BusinessB2B
Pricing ModelRecurring, SoftwareUsage-based
OwnershipVenture Capital—
Clay — GTM Data & Workflow Platform

Provider Clay$125k raised · Seed

Founded 2021

Sells To Enterprise, Small Business

Pricing Model Recurring, Software

Ownership Venture Capital

The Hog — Web Intelligence API

Provider The Hogthehog.aiPre-Seed

Founded 2025

Sells To B2B

Pricing Model Usage-based

Ownership —

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