Name: Clearbit Enrichment
Brand: Clearbit

Research Notes

Clearbit Enrichment competes on API-first, real-time delivery: enrichment acts on records without a user present, supporting automated lead scoring, routing, and form shortening at application speed. Buyer comparisons credit the platform with developer-friendly documentation, fast response times, and breadth in firmographic and technographic coverage, particularly for technology companies and North American contacts.
After the HubSpot acquisition, the decisive advantage became native distribution: enrichment runs inside paid HubSpot subscriptions without consuming HubSpot Credits, configured once by a Super Admin in automatic or manual mode. Acting on records programmatically rather than through a browser extension remains the distinguishing capability against lookup-style competitors.
Clearbit Enrichment originated as the enrichment line of Clearbit (legal name APIHub, Inc.), whose Enrichment offering was publicly live by September 2015. HubSpot announced a definitive agreement to acquire Clearbit on November 1, 2023 and completed the acquisition on December 4, 2023, making Clearbit a wholly owned subsidiary.
After the close, the Clearbit team integrated into HubSpot and the combined data offering was rebranded as Breeze Intelligence, unveiled at INBOUND 2024. Clearbit sunset its legacy free tools on April 30, 2025 and retired the Logo API in December 2025, while the Enrichment API remains documented and the clearbit.com platform page continues to market Enrichment.
Clearbit Enrichment is no longer sold standalone: clearbit.com/pricing redirects to a homepage announcing that Clearbit has joined HubSpot, and access to the data now flows through paid HubSpot subscriptions supplemented by Breeze Intelligence credit packs. HubSpot documents enrichment as included in paid subscriptions without consuming HubSpot Credits.
Third-party pricing coverage places Breeze Intelligence credit packs at about $45 per month for 100 credits and about $150 per month for 1,000 credits, with credits expiring monthly and company or contact enrichment consuming one credit per call. A HubSpot subscription is a prerequisite, and coverage of migrations from the standalone API reports total-cost increases in the 30 to 60 percent range.
Clearbit Enrichment appends firmographic, technographic, and contact attributes to company, lead, and account records through a real-time enrichment API. Clearbit documents more than 100 B2B attributes per record, drawn from more than 250 data sources and refreshed automatically when a change is detected.
Delivery runs through APIs and webhooks alongside native integrations with CRM, marketing-automation, and customer-data platforms, so enrichment, lead scoring, and routing execute inside existing go-to-market workflows. Attribute coverage spans person fields such as name, role, seniority, location, and social handles, and company fields such as legal name, domain, industry codes, headquarters, employee range, revenue, and installed technologies.

Research Notes

Clearbit Enrichment competes on API-first, real-time delivery: enrichment acts on records without a user present, supporting automated lead scoring, routing, and form shortening at application speed. Buyer comparisons credit the platform with developer-friendly documentation, fast response times, and breadth in firmographic and technographic coverage, particularly for technology companies and North American contacts.

After the HubSpot acquisition, the decisive advantage became native distribution: enrichment runs inside paid HubSpot subscriptions without consuming HubSpot Credits, configured once by a Super Admin in automatic or manual mode. Acting on records programmatically rather than through a browser extension remains the distinguishing capability against lookup-style competitors.

Clearbit Enrichment originated as the enrichment line of Clearbit (legal name APIHub, Inc.), whose Enrichment offering was publicly live by September 2015. HubSpot announced a definitive agreement to acquire Clearbit on November 1, 2023 and completed the acquisition on December 4, 2023, making Clearbit a wholly owned subsidiary.

After the close, the Clearbit team integrated into HubSpot and the combined data offering was rebranded as Breeze Intelligence, unveiled at INBOUND 2024. Clearbit sunset its legacy free tools on April 30, 2025 and retired the Logo API in December 2025, while the Enrichment API remains documented and the clearbit.com platform page continues to market Enrichment.

Clearbit Enrichment is no longer sold standalone: clearbit.com/pricing redirects to a homepage announcing that Clearbit has joined HubSpot, and access to the data now flows through paid HubSpot subscriptions supplemented by Breeze Intelligence credit packs. HubSpot documents enrichment as included in paid subscriptions without consuming HubSpot Credits.

Third-party pricing coverage places Breeze Intelligence credit packs at about $45 per month for 100 credits and about $150 per month for 1,000 credits, with credits expiring monthly and company or contact enrichment consuming one credit per call. A HubSpot subscription is a prerequisite, and coverage of migrations from the standalone API reports total-cost increases in the 30 to 60 percent range.

Clearbit Enrichment appends firmographic, technographic, and contact attributes to company, lead, and account records through a real-time enrichment API. Clearbit documents more than 100 B2B attributes per record, drawn from more than 250 data sources and refreshed automatically when a change is detected.

Delivery runs through APIs and webhooks alongside native integrations with CRM, marketing-automation, and customer-data platforms, so enrichment, lead scoring, and routing execute inside existing go-to-market workflows. Attribute coverage spans person fields such as name, role, seniority, location, and social handles, and company fields such as legal name, domain, industry codes, headquarters, employee range, revenue, and installed technologies.