
Cloaked
Cloaked: A consumer-first privacy firm offering control over personal data through unlimited identities.
- 57
- Private company
- New York, NY, USUnited States

Cloaked: A consumer-first privacy firm offering control over personal data through unlimited identities.
Cloaked closed a $25 million Series A on March 29, 2022, co-led by Lux Capital and Human Capital, bringing total funding at the time to $29 million. Named backers around the round include Peter Thiel, General Catalyst, All Turtles, Index Ventures and the Chainsmokers Mantis Fund, with Lux Capital carrying the company on its portfolio page as a consumer-first privacy bet.
Leadership at financing was co-founders Arjun Bhatnagar as CEO and Abhijay Bhatnagar as CTO, and the company was described as Boston-area based, consistent with the Lowell, Massachusetts operating address on record.
Source: fintech.global
Cloaked monetizes through tiered consumer subscriptions: Solo for one individual at $14.99 monthly or $9.99 monthly billed annually at $119.99, Couple for two at $19.99 monthly or $14.99 monthly billed at $174.99, and Family for four at $29.99 monthly or $24.99 monthly billed at $299.99. Annual billing discounts run 40 to 50 percent with cancel-anytime terms.
All tiers bundle unlimited phone and email aliases, data removal, identity theft insurance coverage, encrypted VPN, password manager and USA-based support, differentiating higher tiers by seats and family sharing rather than gating core aliasing. Virtual cards remain invite-only, indicating a funnel anchored on aliasing with insurance and removal as willingness-to-pay drivers.
Source: cloaked.com
Cloaked is a consumer-first privacy company that lets individuals create unlimited unique identities in real time instead of sharing real personal data. Through an app and browser extension, users generate unique email addresses, phone numbers and passwords for each service, with controls for sharing, forwarding and lifecycle management of each identity.
The current offering bundles phone and email aliases with data removal from more than 1,000 sites, $1 million in identity theft insurance, Call Guard spam blocking, dark web and SSN monitoring, an encrypted VPN, a password manager, and Cloaked Pay private payments. Paid plans start at $9.99 per month billed annually for individuals, scaling to couple and family tiers.
Source: cloaked.com