CloudFence grew out of a network-security practitioner's years at Fortinet helping customers secure AWS and Azure environments, where firewall-based traffic inspection pulled flows through a central hub away from cloud-designed paths and reported little beyond which IP address talked to which. The frustration met the industry's other side: posture alerts showing where access was too broad, but no visibility into the communications using it. That shared gap — seeing what was configured but not how each workload behaved — is the business the company was started to close.
The company sells agentless cloud network security: it monitors what workloads and identities communicate, baselines what is normal, flags deviations, and identifies unused access teams can remove with confidence, without installing agents or routing traffic through another firewall appliance. Its differentiation is behavioral, identity-aware visibility against the class of hub-based firewall inspection and configuration-only posture tools, and it targets security teams responsible for cloud infrastructure.