Coach

COACH gives in-person sales teams an AI coach trained on their own customer conversations. A rep records every in-home, showroom or door-to-door meeting from the mobile app; Coach transcribes it, checks it against the company's sales script and returns personalized feedback plus a morning brief on the rep's weakest point. Managers see script-compliance scores and a prioritized coaching queue, and leadership can ask company-level questions about objection trends or regional performance.

The company grew out of Alsace Test, a 44-rep French field-sales team that generated EUR 3.5 million in 14 months, where identical product and training produced a fourfold gap between the best and worst closers. Coach SAS launched the product publicly in Y Combinator's Summer 2026 batch, reports about a 32 percent conversion lift across thousands of reps at the top five in-person sales companies in France, and is expanding into the United States.