Color is a population health technology company founded with the mission to democratize access to genetic testing and health information. The company provides genetic tests and analysis directly to patients and through employers, focusing on genes that indicate risks for heart disease, cancer, and medication response. Color aims to empower individuals with actionable health insights, thereby improving overall health outcomes and preventive care. Their market focus includes employers, health plans, unions, clinicians, and individuals.

Notable figures associated with Color include its leadership team, which comprises experts in genetics, healthcare, and technology. The company has secured investments from prominent venture capital firms, contributing to its rapid growth and innovation in the health tech space. Key achievements include forming partnerships with organizations like Bexa and SkinIO for distributed screening solutions. Color's impact is seen in its contribution to personalized medicine and preventive healthcare, making genetic testing more accessible and actionable for diverse populations.