Constant Contact›Constant Contact› offers Automated Marketing Software

Automation built on the shared contact list means behaviour captured in email, text, or store activity can trigger a journey without integrating a separate automation platform. Pre-built templates shorten the path to a first working sequence, while the flow builder covers custom logic.

The offering is deliberately scoped to marketing journeys rather than sales pipeline or deal management, which is handled by the company's separate CRM product. That split keeps the automation tool focused for businesses that market but do not run a sales pipeline.

Marketing automation has moved from an enterprise capability to a baseline expectation for small business platforms, and buyers increasingly expect it bundled with email rather than bought separately. That favours suites that already hold the contact list and the behavioural data the journeys depend on.

Competition is intense, with both dedicated automation platforms and broad marketing suites active at every price point. The suite's advantage is the shared data across email, text, and store activity rather than the breadth of automation features.

Automated Marketing Software is not sold on its own. It is delivered within the tiered Constant Contact marketing plans, priced by contact count and send volume across Lite, Standard, and Premium levels, with a free trial before commitment.

Because automation depth is tied to the plan tier rather than to a separate automation product, a business adds cost by growing its contact list rather than by licensing automation separately. There is no per-automation or per-workflow charge.

Automated Marketing Software is the automation layer of Constant Contact's marketing suite. It runs journeys from a trigger such as a new signup, a purchase, or a lapse in engagement, using pre-built templates alongside a flow builder for custom sequences.

Automations draw on the same contact list, segmentation, and reporting as the company's email and text channels. The offering is positioned for small businesses and nonprofits that want repeatable follow-up without dedicated marketing operations staff.