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Constant Contact offers Event Marketing Tool
Event Marketing Tool is Constant Contact's service for creating, promoting, ticketing, and managing in-person and online events.
Event Marketing Tool is Constant Contact's service for creating, promoting, ticketing, and managing in-person and online events.
Running events inside the same platform as email and contacts means invitations and follow-up draw on the list a business already markets to, without exporting attendees into a separate event system. Registration, payment, and attendance reporting land in one dashboard.
The tool is scoped to promotion and registration rather than full event production, so it complements rather than replaces dedicated event platforms, and it carries no separate subscription beyond the marketing plan. That suits small organizations that run occasional events rather than a continuous programme.
Community, workshop, and fundraising events remain a core marketing activity for small businesses and nonprofits, and demand has shifted toward tools that handle both in-person and online attendance. Platforms that already hold the organizer's contact list can serve that need without a separate event system.
Competition comes from dedicated event platforms with deeper ticketing and production features. A marketing suite competes on promotion, registration, and follow-up rather than on large-scale ticketing, which suits the occasional-event organizer.
Event Marketing Tool is not sold as a separate subscription or add-on. It is available within the tiered Constant Contact marketing plans, which are priced by contact count across Lite, Standard, and Premium levels.
Costs that do arise sit outside the plan: payment processing for ticket sales and donations is charged by the connected processor, and the tool requires at least one ticket, paid or free, to activate an event. Text messaging remains the plan's explicitly priced add-on rather than events.
Event Marketing Tool covers the event lifecycle inside Constant Contact's marketing suite. A business builds a branded event page, invites its contact list, sells or reserves tickets, collects registrations, and follows up with attendees afterwards.
The tool supports both in-person and online events, with payments handled through connected processors and online events joined through an external conferencing link. It uses a ticket-based model and is sold within the standard marketing plans.