Constant Contact›Constant Contact› offers SMS Marketing

SMS Marketing keeps text and email on one contact list, so a small business reaches the same audience through either channel without running a second platform. Segmentation, automations, and reporting carry across both, which shortens setup for a business already using Constant Contact for email.

Selling text as an add-on lets a business add the channel when its list and message volume justify the cost, rather than committing to a separate messaging vendor. Messages draw on the same campaign tooling, including link shortening, a dedicated sending number, and sign-up landing pages for building the opt-in list.

Text messaging has become a mainstream direct channel for small business marketing, and platform suites increasingly bundle it with email rather than treating it as a specialist tool. That shift favours vendors that already hold the customer's contact list and can add text as another channel on it.

Regulatory and carrier requirements shape the category: consent capture, number registration, and business identity verification are prerequisites for sending. Those requirements raise the operational bar for entrants and favour established platforms that already manage compliance for their customers.

Constant Contact does not sell SMS Marketing on its own. A business must hold an email plan, then add text messaging as a monthly add-on priced independently of that plan; the entry level covers a small monthly message allotment, with higher tiers as volume grows.

The Premium plan includes a monthly message allowance at no separate charge, while Lite and Standard customers purchase messages separately. Because pricing tracks message volume and list size, cost scales with how heavily a business uses the channel rather than with a fixed subscription.

Constant Contact's SMS Marketing is a text message channel for reaching an opted-in contact list. Subscribers consent to receive texts on the mobile number they supply, and a business sends one-off campaigns, scheduled sends, or messages triggered by a customer action such as a signup or a purchase.

The service is sold as an add-on to a Constant Contact email plan rather than as a standalone product, and it shares the account's contact list, segmentation, and reporting with the email channel. It is offered to United States customers who hold a tax or employer identification number.