Which advantages over its rivals hold up, and why are they hard to copy?
$Cooby combines WhatsApp inbox tooling with native CRM syncing instead of forcing reps to copy messages manually.
Its mini-CRM layer inside WhatsApp Web gives reps customer context during chats while keeping compliance-friendly message logging for revenue operations teams.
2Market Outlook
Is its category moving in its favor or against it?
$B2B teams increasingly sell through messaging channels where prospects respond faster than email.
Cooby targets sales-led organizations that rely on WhatsApp for customer communication and need CRM visibility, follow-up discipline, and compliance logging.
3Product Overview
What does the product do for its buyer, and how is it delivered?
$Cooby is a WhatsApp sales operations platform that syncs rep conversations to CRM systems and adds inbox organization tools to WhatsApp Web.
The product helps revenue teams track follow-ups, log exchanges automatically, and run compliant WhatsApp-based sales workflows for HubSpot, Salesforce, and other CRMs.
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TEKEVER's programme ceiling is up to £400 million over ten years, so revenue per aircraft cannot be computed; fleet size and the support TEKEVER carries set the conditions for value capture. The AR5 was selected to replace the ageing Watchkeeper drones, and on 24 July 2026 the Ministry of Defence published a transparency notice announcing a direct award to TEKEVER for Project CORVUS, with the notice not the contract itself.
The initial order will be for six AR5 drones, with up to 24 delivered by 2029. Subject to contract signature and final approvals, TEKEVER will support the capability for an initial period of at least five years, with options to extend. CORVUS will anchor TEKEVER's growing UK sovereign capability across engineering, manufacturing, training and operational support.
