Counter Culture Coffee, founded in 1995 by Brett Smith and Fred Houk, is a coffee roasting company headquartered in Durham, North Carolina. The company's core mission is to provide high-quality coffee while promoting transparency and sustainability within the industry. Counter Culture Coffee offers a range of products including coffee beans and drinks, alongside comprehensive educational programs through its regional training centers in cities like New York, Chicago, and Washington, D.C. These centers serve as classrooms and event spaces, aiming to educate both vendors and the public on the fundamentals of coffee preparation and service.

Notable figures associated with Counter Culture Coffee include its founders, Brett Smith and Fred Houk. The company has achieved significant milestones, such as the introduction of its annual Transparency Report, which underscores its commitment to ethical practices and accountability. Counter Culture Coffee has made a substantial impact on the coffee industry by fostering a culture of trust and integrity, setting a high standard for quality and education in coffee roasting and preparation.