Pro Form
Provider 
Founded 2023
Sells To B2B
Pricing Model Product Sales
Ownership Subsidiary

Pro Form manufactures refinishing and repair products for automotive, aviation, industrial, and marine applications.
Pro Form produces refinishing and repair products for automotive, aviation, industrial, and marine applications. Its catalog includes surface-preparation products, coatings, solvents, polishes, and accessories, alongside private-label programs.
The operation is based in Milton, Ontario, and serves refinishers, detailers, and private-label customers. It operates as one of the three established brands of The CoverFlexx Group.
Axalta

Automotive Refinish Coatings
axalta.com
PPG Industries

PPG Refinish
ppg.com
Sherwin-Williams

Sherwin-Williams Automotive Finishes
sherwin-williams.com
AkzoNobel

Sikkens Vehicle Refinishes
akzonobel.com
Adds products that compete with one of Pro Form’s direct competitors but not with Pro Form itself. They are shaded, and Linked Through names the direct competitor each one competes with.
| Attribute | Pro Form | Automotive Refinish Coatings | PPG Refinish | Sherwin-Williams Automotive Finishes | Sikkens Vehicle Refinishes | |
|---|---|---|---|---|---|---|
| Provider | ||||||
| Founded | 2023 | 1866 | 1883 | 1866 | 1792 | |
| Sells To | B2B | B2B | Consumers, Enterprise | — | Business, Consumer | |
| Pricing Model | Product Sales | Product Sales | Transactional | Transactional | Product Sales | |
| Ownership | Subsidiary | Public, Subsidiary | Public | Public | Public |
Provider 
Founded 2023
Sells To B2B
Pricing Model Product Sales
Ownership Subsidiary
Provider 
Founded 1866
Sells To B2B
Pricing Model Product Sales
Ownership Public, Subsidiary
Provider 
Founded 1883
Sells To Consumers, Enterprise
Pricing Model Transactional
Ownership Public
Provider 
Founded 1866
Sells To —
Pricing Model Transactional
Ownership Public
Provider 
Founded 1792
Sells To Business, Consumer
Pricing Model Product Sales
Ownership Public