Cut Above Zero Proof Spirits was founded with the mission to provide consumers with the taste and sensation of traditional liquors without the alcohol or calories. The company offers a range of non-alcoholic spirits, including Gin, Agave Blanco (Tequila inspired), Mezcal, and Whiskey. These products are crafted from natural ingredients, ensuring they are zero proof, low or zero calorie, gluten-free, and vegan. Cut Above targets health-conscious consumers who want to enjoy their favorite cocktails while reducing or eliminating alcohol intake.

Notable affiliated people and investors in Cut Above have not been publicly disclosed. However, the company has achieved significant milestones by successfully replicating the nose, mouthfeel, taste, and finish of traditional spirits in their zero-proof alternatives. This innovation has made a considerable impact on the beverage industry by offering a healthier option for cocktail enthusiasts, contributing to the growing trend of mindful drinking.