Data4Deals
AI-enabled card-linked rewards platform connecting banks, merchants, and consumers.
Founded
2021AI-enabled card-linked rewards platform connecting banks, merchants, and consumers.
Data4Deals has active bank partnerships with Santander and Banco BPI, connecting roughly one hundred merchants to more than two million account holders.
The company operates on a model where financial institutions pay nothing to participate; instead, Data4Deals compensates them with fees for each transaction processed through the program. This creates a win-win ecosystem for banks, merchants, and consumers.
Data4Deals was founded in 2021 by Jose Tenorio de Figueiredo (CEO), Lourenco Almeida e Brito, Pedro Araújo de Santa Clara Gomes (Chairman), and David Nogueira.
Jose Tenorio de Figueiredo is a former Boston Consulting Group consultant and founder of ComparaJa.pt. Lourenco Almeida e Brito is an ex-McKinsey consultant and former COO of ComparaJa.pt. Pedro Araújo de Santa Clara Gomes is a Full Professor of Finance at Nova SBE and founder of several education initiatives. David Nogueira leads technology and innovation at the company.
In April 2023, Data4Deals closed a EUR 1 million (~USD 1.1M) seed funding round co-led by Portuguese venture firms Lince Capital and Indico Capital Partners. The capital was earmarked for reinforcing local positioning, beginning international expansion (particularly Spain and Central/Northern Europe), and growing the team from approximately 26 to 44 employees by the end of 2024.
Other investors include Iberis Capital and participation in the Visa Innovation Program Europe. This represents the companys first institutional funding round since its founding in 2021.
Data4Deals is an AI-enabled platform that helps banks analyze anonymized transaction data to understand customer preferences, enabling merchants to run personalized marketing campaigns and consumers to receive automatic card-linked cashback.
The company partners with major Portuguese banks including Santander and Banco BPI, connecting roughly one hundred merchants to more than two million account holders. Founded in 2021 and headquartered in Lisbon with a Madrid office, Data4Deals raised a EUR 1 million seed round in April 2023 led by Lince Capital and Indico Capital Partners.
In the B2B card-linked offer infrastructure market, Data4Deals competes with Cardlytics (legacy enterprise platform reaching approximately 225 million consumers through major banks), Kard (API-first commerce media network for fintechs and neobanks), and Kalder (super-aggregator with instant rewards).
In the consumer cashback segment, competitors include Dosh, Upside, Drop, Ibotta, and Rakuten. Data4Deals differentiates through its European focus, bank-centric model, and emphasis on data privacy by keeping consumer data within the bank.