Five finalists are competing in the 2026 Insight Innovation Competition at IIEX West. They present solutions improving research processes, including how data is analyzed and applied to decision-making. The event takes place on October 27 in San Francisco.
Datacy acquires Surf, an all-in-one data and rewards platform. The move expands Datacy’s consumer insights capabilities with Surf’s integrated tools for users. Both companies specialize in leveraging data to enhance consumer experiences.
Big Tech companies collect vast amounts of user data, often without direct compensation. The article explores whether users should be paid for their data, comparing it to an unlimited resource akin to oil. It highlights the tension between data’s value and the current free exchange model.
Datacy, founded by Paroma Indilo and Kaleb Wilson, aims to bring transparency to the user data marketplace. The company seeks to address the lack of clarity around how online behavior is tracked and monetized across websites. Datacy targets the opaque ecosystem where user data is collected, analyzed, and sold without user awareness or control.