Dema.ai

A commerce-native semantic layer where every metric is correct, every cost accounted for, and an AI agent reasons on top. Orders, inventory, marketing, and profit, unified in real time.

Dema agents automate recurring workflows—like reports or feed segments—against live commercial data with approvals.

Dema’s AI integrates with commerce data to provide accurate, actionable insights for teams.

Planners, review queues, and dashboards that act. Describe the workflow and get a working application on live commercial data. Share with the team, adjust in chat, execute with approval.

The page shares trends, strategies, and stories from the Dema team on topics like e-commerce profitability and AI agents.

New features and improvements at Dema.

Dashboards weren't built for decision-making. Leading teams combine dashboards with AI agents to explore, diagnose, and act on data in real time.

Long-form guides to commerce measurement: incrementality testing, marketing mix modeling and attribution. Reference material, including the trade-offs and limitations.

Dema builds a commerce intelligence platform for leading brands, with open roles in Stockholm and London.

Jessika Ödling on sitting at the junction of tech and commercial, turning client pushback into product, and what culture looks like at Dema.

Manuel Tejeda on ownership, shipping nano apps, and what early-stage engineering at Dema feels like day to day.

Dema’s commerce analytics suite includes unified measurement and omnichannel modules, starting at €2,500/month.

An honest build-vs-buy comparison. Keep your warehouse for finance, BI and reconciliation. Where building gets expensive is the layer above: semantic layer, profit after returns, MMM and incrementality, forecasting, and an agent platform with permissions and approval gates.

Side-by-side comparisons of Dema and other commerce analytics and measurement tools. Each page cites the competitor's own documentation and says where they are better.

Northbeam is a measurement platform. Dema measures too, and carries cost of goods, fulfilment, returns, inventory and sell-through, so the answer is profit per product per market, with agents that act on it. An honest comparison, including where Northbeam is better.

Triple Whale is built for marketing. Dema is built for buying, merchandising, finance and marketing: one semantic layer with 215 metrics and 110 dimensions, GP3 profit per product per market, sell-through forecasting and scheduled agents. An honest comparison, including where Triple Whale is better.

David Feldell on AI as a reasoning layer for ecommerce, Dema's bets, and how engineering works when people own the product.

Dema was founded in 2022 to make great analytics available for all. A team of 30+ engineers and growth experts building a commerce intelligence platform that levels the playing field.

The page offers a 30-minute introduction to Dema’s connected data, marketing measurement, and custom apps.

One platform for commerce brands: website, orders, ads, stock, costs and returns connected, with marketing measurement and AI agents that act once approved.

Demaai AB’s Data Processing Addendum outlines how personal data is processed for customers.

Dema's use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy.

How Dema accesses, uses, stores and deletes data from Meta ad accounts that customers connect.