DemandTec

A live bilateral network: 7,800+ connected CPG partners, 120+ retail banners, and 30,000+ daily active users working every deal from one shared data model.

Retail markdown optimization on the same demand model that sets everyday price — forecast-led clearance schedules that hit the sell-through date, margin intact.

Two suites — Revenue Optimization and Trade Performance — on one shared data model. The deal a CPG plans and funds is the one the retailer prices and promotes.

The software models promotion lift, cannibalization, and margin to evaluate retail events before funding them with vendor dollars and demonstrate return on investment.

Field notes on Commercial Trade Intelligence from DemandTec: trade spend, bilateral planning, and the margin layer between retailers and their CPG partners.

How retailers and their partners drive growth and protect margin with DemandTec — real customer stories.

Analyst recognition and original DemandTec research on retail pricing, promotion, and trade collaboration.

On-demand webinars and research on Commercial Trade Intelligence, including the IDC Info Snapshot and the CTI launch session with Progressive Grocer.

DemandTec debuts Co-Planning Calendar at Groceryshop 2026, a shared workspace where retailers and CPG partners build joint plans on the same live data.

QKS Group names DemandTec a Leader in the SPARK Matrix: Global Trade Promotion Management & Optimization, 2026.

The IDC Info Snapshot: 55% of grocery retailers and 40% of F&B manufacturers name insufficient collaboration their #1 supply-chain gap. Ananda Chakravarty, IDC.

DemandTec at Groceryshop 2026 — September 22–24 at Mandalay Bay, Las Vegas, Booth #1108. Commercial Trade Intelligence running live all three days.

DemandTec’s AI-powered markdown optimization software improves sell-through, protects margins, and automates execution.

Retail price optimization software: every base price set on one demand model at 90%+ forecast accuracy, inside 40+ rule types, on 25+ years of demand science.

DemandTec’s retail pricing software simplifies pricing for thousands of SKUs with rule application and real-time accuracy.

DemandTec’s retail promotion software plans, predicts, and executes promotions to reduce errors and optimize trade funds.

25+ years of demand science applied to bilateral trade — defining Commercial Trade Intelligence, where retailers and their CPG partners share one data model.

DemandTec combines 25 years of retail pricing science with a trusted commercial collaboration network for retailers and suppliers.

Referral, reseller, services & implementation, and international partners extend the DemandTec platform — with onboarding, enablement, and co-marketing support.

The Trade Health Check is a working session with a DemandTec specialist reviewing deal, fund, and settlement workflows.

DemandTec provides contact details for sales, press, accounts payable, and a Support Portal for existing customers.

Book a demo of DemandTec’s Commercial Trade Intelligence platform, showing retailer and CPG views side by side.

DemandTec is the Commercial Trade Intelligence platform where retailers and their CPG partners plan, fund, execute, and reconcile every trade dollar from one shared data model.

DemandTec explains how it collects, uses, discloses, and protects personal data on its website and retail pricing platform.

DemandTec explains how it collects, uses, discloses, and protects personal information on its website and pricing platform.

DemandTec promotes diversity, inclusion, and web accessibility, detailing current features and adopted standards.

DemandTec's slavery and human trafficking statement, made pursuant to applicable legislation including section 54(1) of the Modern Slavery Act 2015.

DemandTec’s legal documents include general terms, data processing addendums, standard clauses, and service agreements.

DemandTec’s website terms cover access, usage, limited licensing, disclaimers, and liability limitations.