Founded in 1995, Digimarc Corporation specializes in enterprise software and services aimed at enhancing supply chain traceability and product authenticity. The company's core mission is to combat counterfeiting, ensure product authenticity, improve recycling accuracy, and enhance supply chain transparency. Digimarc's offerings include digital identifiers such as serialized QR codes and digital watermarks, which serve a variety of industries including apparel, consumer packaged goods, health and beauty, and automotive.

Notable figures associated with Digimarc include its founder, Bruce Davis, who has been instrumental in guiding the company's strategic direction. The company has garnered significant investment from various venture capital firms and industry stakeholders. Key achievements include the widespread adoption of its digital watermarking technology, which has set new standards for accuracy and scalability in asset identification. Digimarc's impact is evident in its contributions to reducing plastic pollution, protecting intellectual property, and driving technological innovation across multiple sectors.