Founded in 2010, DigiTour Media is a pioneering media and entertainment company dedicated to revolutionizing live social media experiences. Its core mission is to bridge the gap between digital and real-life interactions by creating and producing concerts (DigiTours) and festivals (DigiFests) that feature popular social media personalities alongside traditional recording artists. The company focuses on genres such as pop, alternative rock, hip-hop, and comedy, targeting a young, digitally-savvy audience.

Notable investors in DigiTour Media include Ryan Seacrest and Advance Publications, the parent company of Conde Nast. The company's innovative approach has garnered significant attention, leading to strategic investments that have bolstered its growth. DigiTour Media has successfully created a unique niche in the entertainment industry by leveraging the popularity of social media influencers, thus making a substantial impact on how live events are conceptualized and experienced.