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Ditto
AddedFeb 15, 2024
UpdatedJun 18, 2026
Ditto

Ditto

Acquired

Ditto offers virtual fitting software for eyewear e-commerce, enabling online try-on of designer glasses.

HQ
Oakland, CA, US
Founded
2011
Overview
Compare
Fundraising
Employees
Website

Ditto, originally founded in San Francisco, CA, and later moved to Oakland, CA in 2018, is a company that specializes in virtual fitting software for the eyewear e-commerce industry. The core mission of Ditto is to revolutionize the way people shop for eyewear online by providing an innovative virtual try-on experience. Their technology allows customers to virtually try on designer prescription eyeglasses and sunglasses by measuring facial features such as pupils, ears, and cheekbones. This service aims to enhance the online shopping experience and increase customer satisfaction in the eyewear market.

Notable individuals affiliated with Ditto include its founders and key investors who have supported its innovative approach to eyewear retail. The company has achieved significant milestones, including the successful transition from a retailer to a software provider, and the development of cutting-edge virtual fitting technology. Ditto's impact on the market is evident through its contribution to the digital transformation of eyewear shopping, making it more accessible and personalized for consumers.

Ditto - Quick Facts

When was Ditto founded?

Ditto was founded in 2011.

Where is Ditto's headquarters located?

Ditto's headquarters is located in Oakland, CA, US.

When was Ditto's last funding round?

Ditto's most recent funding round was for $1M (USD) in September 2017.

How much has Ditto raised to-date?

As of Sep 23, 2017, Ditto has raised a total of $15.6M (USD).

Ditto - Classification

Ownership
  • Private Equity
  • Venture Capital
Technology
  • AR VR
Geographic Exposure
  • Americas
Revenue
  • Recurring
  • Software
Customer
  • Enterprise
Main Product
  • Software
Tags
  • eCommerce
  • SaaS
NAICS
  • 513200Software Publishers
  • 510000Information
  • 513000Publishing Industries
  • 513210Software Publishers
SIC
  • 7300Business Services
  • 7370Computer Programming, Data Processing, And Other Computer Related
  • 7372Prepackaged Software
Show 14 more industry codes
NAICS
  • 339100Medical Equipment and Supplies Manufacturing
  • 339110Medical Equipment and Supplies Manufacturing
  • 339115Ophthalmic Goods Manufacturing
  • 540000Professional, Scientific, and Technical Services
  • 541500Computer Systems Design and Related Services
  • 330000Manufacturing
  • 339000Miscellaneous Manufacturing
  • 541000Professional, Scientific, and Technical Services
  • 541510Computer Systems Design and Related Services
  • 541511Custom Computer Programming Services
SIC
  • 3820Laboratory Apparatus And Analytical, Optical, Measuring, And Control
  • 3827Optical Instruments And Lenses
  • 3900Miscellaneous Manufacturing Industries
  • 7371Computer Programming Services