Duracell

Duracell’s innovation timeline covers alkaline batteries, space applications, lithium coin cells, and power stations.

Duracell provides technical data sheets for alkaline, lithium coin, rechargeable, and specialty batteries.

Duracell partners with Williams Racing to enhance performance in Formula 1.

Powering the GOAT. Duracell and Leo Messi share one belief: greatness is built, not given.

Duracell and the American Academy of Pediatrics join forces to raise awareness of lithium coin battery safety and help protect children.

Duracell and actress Hilary Swank honor the sacrifices made by military children during a parent's deployment.

Duracell partners with actor John Slattery on its Stay Connected initiative, helping those with hearing loss stay part of life's key moments.

Duracell introduces a breakthrough bitter coating on lithium coin batteries to help deter ingestion and keep children safer.

Duracell offers career opportunities for independent-thinking candidates.

Duracell focuses on sustainability through responsible sourcing, recycling, and reducing battery environmental impact.

Duracell AA, AAA, C, and D batteries have been assembled in the USA with US and global parts for over 40 years.

Since 2011, Duracell PowerForward brings free battery power to families hit by natural disasters — powering flashlights, lanterns, and medical devices.

Duracell's corporate commitments — including ethics, compliance, and responsible business practices.

Answers to common battery questions — recharging, disposal, storage, mercury content, and more, from Duracell's support team.

Duracell provides battery-related FAQs and contact options for questions or comments.

Find where to buy Duracell batteries — AA, AAA, rechargeable, coin button and portable power stations — on Amazon and authorized retailers.

Explore AA batteries, rechargeable batteries, chargers, coin button batteries and more from Duracell, the longer-lasting and #1 trusted battery brand.

Duracell’s privacy policy explains how personal information is collected, used, and protected.

Duracell’s website, products, and services are governed by terms and conditions.

Duracell has opened an **$56 million Global Innovation Center for Research and Development** in Atlanta, Georgia. The 83,000-square-foot facility at Science Square Labs will serve as a hub for the company’s global battery technology innovation efforts. The center strengthens Duracell’s presence in Georgia and expands its research capabilities.

Oct 2026HypepotamusNews article

A US judge denies Duracell’s motion to dismiss BASF’s lawsuit, allowing the case over alleged battery trade secrets to proceed. The ruling forces Berkshire Hathaway’s subsidiary to defend against claims of misappropriation. BASF accuses Duracell of improperly accessing confidential battery technology.

Apr 2026ReutersNews article

Duracell launches a new range of lithium coin batteries in India, including sizes CR2025, CR2016, and CR2032. The batteries feature a bitter coating and child-resistant packaging to reduce the risk of accidental swallowing by toddlers. This safety enhancement complements Duracell’s existing high-performance alkaline and rechargeable battery lineup.

Aug 2025ANI NewsNews article

Duracell has filed a lawsuit against Energizer, alleging that the company’s advertising campaign falsely claims its batteries last 10 percent longer than competitors. The complaint targets Energizer’s marketing practices as deceptive. Duracell seeks to challenge what it describes as misleading consumer claims in the battery market.

Jun 2025https://www.wlox.comNews article