e.fundamentals

The Digital Shelf Scorecard helps CPG brands measure and diagnose eCommerce performance by tracking key KPIs and optimizing category performance.

The company offers a free Ecommerce Go-to-Market toolkit to help CPG brands develop, launch, and measure digital commerce strategies.

CommerceIQ acquires e.fundamentals, a UK-based provider of digital shelf analytics. The move expands CommerceIQ’s retail e-commerce management platform capabilities. The acquisition amount remains undisclosed.

Jul 2022VCCircleNews article

CommerceIQ acquires **e.fundamentals**, a provider of demand-side advertising solutions. The move expands CommerceIQ’s suite of tools for ecommerce businesses, integrating DSA capabilities into its existing SaaS platform. The acquisition targets merchants seeking automated ad optimization and performance-driven ad strategies.

Jul 2022The Economic TimesNews article

CommerceIQ introduces a unified global retail ecommerce platform integrating sales, supply chain, retail media, and digital shelf management. The launch follows its acquisition of e.fundamentals, expanding capabilities for retailers to streamline operations across key ecommerce functions. The platform consolidates tools for optimizing product listings, media buying, and supply chain logistics in a single system.

Jul 2022Business WireNews article

Molson Coors collaborates with ecommerce analytics firm **e.fundamentals** to boost online beer sales via UK retailer websites. The partnership leverages e.fundamentals’ tools to optimize digital retail performance for Molson Coors’ brands. The move targets improved visibility and conversion for its products in the UK’s growing ecommerce grocery sector.

Feb 2020fdbusiness.comNews article