Eastside Golf was founded with the core mission of raising awareness about golf among young people and non-golfers. The brand aims to inspire golf culture, foster diversity, and maintain authenticity through its lifestyle products. Eastside Golf offers a range of apparel and accessories, including men's and women's polos, headcovers, and other golf-related gear. Their market focus is on blending traditional golf aesthetics with contemporary streetwear to appeal to a broader, more diverse audience.

Notable affiliated people include the founders, who are passionate about both golf and cultural representation. Eastside Golf has garnered attention from influential investors and celebrities who share their vision of diversifying the sport. Key achievements include successful product launches and collaborations that have significantly impacted the perception of golf in popular culture. Overall, Eastside Golf has made strides in making the sport more inclusive and accessible, thereby broadening its appeal and fostering a new generation of golf enthusiasts.