Edge

Edge, formerly known as EyeRate, was founded with the mission to transform frontline employees into powerful brand promoters for multi-location service brands. The company's core vision is to leverage employee-driven growth to enhance customer engagement and sales. Edge offers a comprehensive platform that automates customer feedback, manages employee rewards, and integrates seamlessly with major Point of Sale (POS) systems. Their services cater to prominent brands like European Wax Center, Massage Envy, Gold’s Gym, Driven Brands, and Xponential Fitness, focusing on industries where customer service and employee interaction are pivotal.

Notable figures associated with Edge include its founders and key investors who have supported its growth trajectory. The company has achieved significant milestones, such as integrating with over 75 POS systems and forming partnerships with leading service brands. Edge's impact is evident in its ability to streamline customer feedback processes, enhance employee motivation through automated rewards, and ultimately drive sales growth. By turning employees into active brand advocates, Edge has set a new standard for employee engagement and customer satisfaction in the service industry.