Competitive Advantages
Which advantages over its rivals hold up, and why are they hard to copy?
As a company of the Treccani group, Edulia's advantages hold up on the group's brand, known nationally for authority, culture, and quality content, and on an extensive network covering the whole territory. That network gives Edulia direct contacts with teachers, school leaders, and student associations.
Edulia involves professionals and experts from different sectors of the contemporary world. The company accompanies companies in creating customized content through multimedia formats, using its own recording studio and internal skills.
Customer Acquisition
How does it win customers, and through which channels?
Collaboration wins Edulia its business customers: it develops Treccani-certified training solutions and custom content jointly with each client company, building skills and training young talent so the client keeps growing. Edulia has helped large companies, small and medium businesses, foundations, and nonprofits reach their goals. It collaborates with businesses on three fronts and promotes social and environmental themes.
Edulia collaborates with Acea on an awareness and training project about water, renewable energy, and sustainability for schools across Rome and its province. Edulia jointly develops STEM teaching content for students and teachers at primary and secondary levels.
Product Overview
What does the product do for its buyer, and how is it delivered?
Edulia, the education and training hub of Treccani, combines a structured content archive with lesson building and class management in one digital space. Its archive holds lessons, videos, quizzes, and podcasts organized by subject and school level. Learners assemble material into lessons from texts, videos, images, quizzes, audio tracks, documents, links, and encyclopedia entries, while teachers invite students, share materials, assign work, and monitor progress from that same space.
The Masterclass portal carries more than 400 training courses for people eager to learn something new each day. Edulia also works with businesses on three fronts to build Treccani-certified training solutions and custom content.
