El American, founded with the mission to provide reliable information and analysis to the US Hispanic audience, is the first bilingual conservative media platform of its kind. It aims to fill the gap in a media landscape dominated by left-wing outlets, offering news, opinion, and journalism that champions freedom. The platform addresses the fastest-growing demographic in the United States—Hispanics—by delivering content in both English and Spanish.

Notable figures affiliated with El American include journalists who have firsthand experience with political oppression, enhancing the platform's credibility and relatability. The company has attracted attention for its unique positioning and has made significant strides in engaging a previously underserved audience. Its impact is evident in its growing readership and influence among conservative Hispanics seeking an alternative to mainstream media narratives.