Eleeo Brands
Cincinnati-based consumer health company that builds family-focused brands, including Boogie baby care products.
Operating headquarters
Cincinnati, OH, USFounded
2020Cincinnati-based consumer health company that builds family-focused brands, including Boogie baby care products.
Eleeo positions the portfolio around plant-based, family-focused formulations, from Boogie's drug-free saline nasal care to Dapple Baby's plant-based bottle and surface cleaning products, and holds B Corporation certification with a B Impact Score of 119.7.
The company operates as a second-chance employer, hiring through Cincinnati Works and the Jump Start program, and ties its name, drawn from an ancient Greek word meaning mercy or goodwill, to how it treats employees, customers, and suppliers.
Source: eleeobrands.com
Eleeo Brands has appeared on the Miami University Farmer School of Business RedHawk50 list of Ohio's fastest-growing private companies in both the 2023 and 2024 classes, with reported growth of 49.4 percent.
Growth has come through acquisitions and partnerships, including Dapple Baby in 2021, Earth Mama Organics in 2025, and the AeroFlexx vapor-bath packaging partnership in 2025, extending the portfolio across baby care, household, and wellness categories in US and Canadian retail.
Source: miamioh.edu
The portfolio centers on the Boogie line for infant and child nasal care, bathtime, diaper rash, and skin products, with retail presence at Target, Walmart, Amazon, CVS, Walgreens, and Kroger. Boogie offerings range from saline wipes and sprays to drug-free nasal devices and organic chest rubs.
Beyond Boogie, the portfolio includes Dapple Baby's plant-based bottle and surface cleaning products, Earth Mama Organics personal care items, Proven repellent products, ONA Renewals, and Hang Clean household products.
Source: boogiewipes.com