EMS — OTC & Consumer Health Medicines
Provider 
Founded 1964
Sells To Consumers, Healthcare Providers, Hospitals
Pricing Model B2B, Product Sales
Ownership Family-owned, Private

EMS's over-the-counter self-care medicines unit, serving self-medicating consumers through Brazil's retail point-of-sale channel.
EMS OTC supplies non-prescription self-care and consumer health products across Brazil's retail point-of-sale channel. The unit descends from the original Novamed over-the-counter line that gave rise to the EMS Consumo division.
Its portfolio includes acquired consumer brands such as Dermacyd intimate soap, MultiMix vitamins and supplements, and Caladryl skin care.
Eurofarma

Eurofarma Produtos
eurofarma.com.br
GSK

GSK — Consumer Healthcare
gsk.com
Johnson & Johnson

Johnson & Johnson — Consumer Health
jnj.com
| Attribute | EMS — OTC & Consumer Health Medicines | Eurofarma Produtos | GSK — Consumer Healthcare | Johnson & Johnson — Consumer Health | |
|---|---|---|---|---|---|
| Provider | |||||
| Founded | 1964 | 1972 | 2000 | 1886 | |
| Sells To | Consumers, Healthcare Providers, Hospitals | Consumers | Consumers | Consumers | |
| Pricing Model | B2B, Product Sales | Recurring, Software, Transactional | Transactional | Transactional | |
| Ownership | Family-owned, Private | Public | Public | Public |
Provider 
Founded 1964
Sells To Consumers, Healthcare Providers, Hospitals
Pricing Model B2B, Product Sales
Ownership Family-owned, Private
Provider 
Founded 1972
Sells To Consumers
Pricing Model Recurring, Software, Transactional
Ownership Public
Founded 2000
Sells To Consumers
Pricing Model Transactional
Ownership Public
Provider 
Founded 1886
Sells To Consumers
Pricing Model Transactional
Ownership Public


P&G Health Care division manufactures and markets oral care, digestive wellness, and respiratory health products.


Farma is Cristália's retail prescription-medicines portfolio spanning pain, mental health, dermatology, oncology, and endocrinology.


Central nervous system portfolio covering antidepressants, anticonvulsants, migraine, ADHD, and neurodegeneration medicines.
P&G Health Care division manufactures and markets oral care, digestive wellness, and respiratory health products.

Farma is Cristália's retail prescription-medicines portfolio spanning pain, mental health, dermatology, oncology, and endocrinology.

Central nervous system portfolio covering antidepressants, anticonvulsants, migraine, ADHD, and neurodegeneration medicines.
