
Next-gen platform for reliable A/B testing, designed for modern product teams and data stacks.
geteppo.comCrawled Oct 15, 2026
The page explains how tracking product metrics can show business direction, user interactions, and revenue.
The page says that calling for a scientific approach alone is insufficient.
The page discusses making experiment decisions based on data foundations.
The page compares A/B testing and split testing and describes how they can help optimize websites or apps and drive conversions.
Maximize experiment velocity across teams, and master cause/effect relationships
Datadog Experiments runs data warehouse-native A/B tests and provides statistical rigor, feature management, and experiment reports.
Sales automation startup Clay lets eligible employees sell shares to existing investor Sequoia in a tender offer valuing the company at $1.5 billion. Other developments include Employer.com’s acquisition of Mainstreet.com, Datadog’s purchase of Eppo, ServiceNow’s acquisition of Data.World, and 11x’s CEO transition. Funding highlights include NewLimit’s $130 million Series B, Finom’s approximately $105 million growth round, and Bosch Ventures’ new $270 million fund, which increases its focus on North American startups.
May 2025 · TechCrunchNews article
Datadog acquires Eppo, a feature-flagging and experimentation platform, adding product analytics and experimentation capabilities to its cloud monitoring and security offerings. Eppo will continue serving existing customers and onboarding new ones as “Eppo by Datadog”; deal terms are undisclosed, though a prior report suggested a $220 million price. Eppo’s platform uses confidence intervals to interpret randomized app experiments and supports live comparisons of AI and machine-learning models.
May 2025 · TechCrunchNews article
Eppo secures a $28 million Series B to expand its experimentation business for apps, websites, and AI models. The platform helps companies run A/B tests and evaluate AI models, and has several hundred enterprise customers, including Twitch, Coinbase, and Perplexity. Innovation Endeavors leads the round, which values Eppo at $138 million post-money. The company plans to invest in marketing, AI experimentation, analytics, and go-to-market growth.
Aug 2024 · TechCrunchNews article