Everyday Dose
Everyday Dose is an Austin-based functional coffee brand blending mushrooms, collagen, and nootropics.
Founded
2021Everyday Dose is an Austin-based functional coffee brand blending mushrooms, collagen, and nootropics.
Everyday Dose sells primarily through a self-serve Shopify subscription with free shipping and a 45-day guarantee, supported by a referral and ambassador program paying up to $50 per subscribing referral. Wholesale runs through the Faire marketplace, and affinity discounts reach students and military shoppers.
Paid acquisition is discount-led: the brand's own Facebook page ran continuous discount campaigns through 2026, and roughly 500 ads appear in Google's ad transparency library. Earned reach includes a 4.9 rating across more than 100,000 reviews and coverage in national outlets.
Source: everydaydose.com
Functional mushroom coffee has moved from niche direct-to-consumer brands into mainstream grocery and mass retail. Publicly traded Laird Superfood expanded its functional mushroom coffee line at Target nationwide, signalling retailer appetite for the category.
Everyday Dose reported crossing 5,000 retail doors in August 2026 and an Inc. 5000 ranking of No. 144 overall and No. 7 in food and beverage, figures the company published in its own announcement.
Source: stocktitan.net
Everyday Dose sells functional coffee and tea products built around a base of arabica coffee extract or ceremonial matcha combined with Lion's Mane and Chaga mushroom extracts, collagen peptides, and L-Theanine.
The line spans Coffee+ in Mild and Medium roasts, Protein Coffee+ with ten grams of whey protein, Matcha+, and a Creamer+ line that includes seasonal Pumpkin Spice. Products are sold as 30-, 60-, and 90-serving subscriptions with a starter kit.
Source: everydaydose.com