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ExactTarget
ExactTarget

ExactTarget

Acquired

ExactTarget was a digital marketing software company acquired by Salesforce in 2013.

HQ
Indianapolis, IN, US
Founded
2000
Overview
M & A
Analysis
Compare
Fundraising
Employees
News

ExactTarget provided email and cross-channel marketing automation software for enterprises. Salesforce acquired ExactTarget in 2013 and folded the business into Salesforce Marketing Cloud.

The ExactTarget brand was retired after the acquisition and its products continue under the Marketing Cloud product line.

ExactTarget - M & A Snapshot

Open M & A
  • Salesforce

    Acquired ExactTarget • $2.5B • Jul 10, 2013

ExactTarget - Similar Companies

Mailchimp logo

Mailchimp

ListEngage logo

ListEngage

listengage.com

Salesforce logo

Salesforce

salesforce.com

Klaviyo logo

Klaviyo

klaviyo.com

Informatica logo

Informatica

informatica.com

SendGrid logo

SendGrid

sendgrid.com

HubSpot logo

HubSpot

hubspot.com

SAWA logo

SAWA

sawa.ai

Bluecore logo

Bluecore

bluecore.com

ZoomInfo logo

ZoomInfo

zoominfo.com

Act-On Software logo

Act-On Software

act-on.com

Polymail logo

Polymail

app.polymail.io

Epic Playground logo

Epic Playground

flexEngage logo

flexEngage

flexengage.com

Sendlane logo

Sendlane

sendlane.com

ExactTarget - Quick Facts

Who are ExactTarget's competitors?

Companies similar to ExactTarget include Mailchimp, ListEngage, Salesforce and Klaviyo.

When was ExactTarget founded?

ExactTarget was founded in 2000.

Where is ExactTarget's headquarters located?

ExactTarget's headquarters is located in Indianapolis, IN, US.

When was ExactTarget's last funding round?

ExactTarget's most recent funding round was for $2.5B (USD) in June 2013.

How much has ExactTarget raised to-date?

As of Jun 4, 2013, ExactTarget has raised a total of $2.5B (USD).

ExactTarget - Classification

Industry
  • Business Software Companies
Ownership
  • Acquired
Technology
  • Cloud SaaS
Geographic Exposure
  • Global
Model
  • B2B SaaS
Revenue
  • SaaS
Customer
  • Enterprise
Tags
  • Marketing Automation