Activewear
Provider 
Founded 2013
Sells To Consumers
Pricing Model Transactional
Ownership Private

Fabletics Activewear is the brand's core line of women's and men's performance apparel and accessories.
Fabletics Activewear is the core product line of Fabletics, the digitally native activewear brand selling women's and men's performance apparel. The assortment covers leggings, sports bras, tops, sweatshirts, pants and joggers, shorts, dresses, loungewear, outerwear, and coordinated sets, built around proprietary fabrics such as PowerHold and SculptKnit and sold in an extended inclusive size range on fabletics.com.
The line is distributed primarily direct-to-consumer under a flexible paid membership that grants members savings of roughly 20 to 50 percent off full-priced styles plus a monthly member credit in exchange for a recurring monthly fee that members may skip or cancel. Fabletics Activewear is also sold in the United States, Canada, the United Kingdom, and several European markets and through a network of branded Fabletics retail stores.
Gap

Athleta
gapinc.com
Lululemon Athletica

Athletic Apparel
corporate.lululemon.com
Beyond Yoga

Premium Activewear
beyondyoga.com
Alo Yoga

Premium Activewear
aloyoga.com
| Attribute | Activewear | Athleta | Athletic Apparel | Premium Activewear | Premium Activewear | |
|---|---|---|---|---|---|---|
| Provider | ||||||
| Founded | 2013 | 1969 | 1998 | 2005 | 2007 | |
| Sells To | Consumers | Consumers | Consumers | Consumers | — | |
| Pricing Model | Transactional | Transactional | Transactional | Transactional | — | |
| Ownership | Private | Public | Public | Private | — |
Provider 
Founded 2013
Sells To Consumers
Pricing Model Transactional
Ownership Private
Provider 
Founded 1969
Sells To Consumers
Pricing Model Transactional
Ownership Public
Provider 
Founded 1998
Sells To Consumers
Pricing Model Transactional
Ownership Public
Provider 
Founded 2005
Sells To Consumers
Pricing Model Transactional
Ownership Private
Provider 
Founded 2007
Sells To —
Pricing Model —
Ownership —

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Vuori performance lifestyle apparel inspired by coastal California active living.
